My job role is as a copywriter and editor at a content marketing company. There’s a big How performance art difference between putting words on paper and speaking them out loud – I’m better at the former than the latter. But what happens if a client asks me to step out of my comfort zone and rethink my role in content marketing? Content marketing is the creation and dissemination of valuable information tailored to your personal brand. As a writer, my job typically involves maintaining SEO best practices, writing blogs, white papers or video scripts and researching infographic outlines. It scales from short subject lines to long-form and in-depth content blocks. But these are the traditional ways to get into the industry, and content marketing is much more than that.
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How to turn content marketing into America Cell Phone Number List off-screen content marketing For the past 7 years, one of our clients has hosted an annual conference for professionals to discuss current events, new products, and other changes in the financial industry. The two-day event includes many sessions, all of which are ideal for live blogging, live tweeting, and other forms of coverage. At Brafton, lifestyle blogging and real-time Weibo updates are mainstream aspects of our service, but this client wanted to take it a step further and make us more hands-on. The topic of discussion is a company’s response to a cyberattack: a panel of five will play out a data breach scenario for viewers so that they understand the right and wrong ways to react.
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BraftonWriterJournalistWords In WS Database PH this role-playing scenario, five participants were asked to play CEO, legal representative, information security officer, customer, and reporter. I was chosen as a reporter. Naturally, transitioning from the role of writer to actor is both unique and challenging. Along the way, I learned three key steps to success: Preparation – Preparation is the key to quality performance, whether in a blog post or a performance. To deal with this unique situation, I first turned to colleagues with experience in journalism. They share the role of journalists in data breaches and the boundaries of the relationship between journalists and fictional companies.